1. EXECUTIVE SNAPSHOT

Why This Topic Matters Right Now

Traders research brokers before depositing
Partners pre-vet credibility via Google
Silence is now interpreted as risk
Press releases shape what traders see during due diligence

Core Reality:

Trust in forex is built outside your website, not inside it.

The Hidden Cost of Ignoring Press Releases

Area	What Breaks
Conversions	Higher hesitation
IB recruitment	Lower response rates
PSP approvals	Extra scrutiny
Reputation	Negative SERP dominance
Long-term growth	Fragile brand trust

⚠️ If This Sounds Familiar…

[ ] “Our website explains everything already.”
[ ] “Press releases feel like unnecessary PR.”
[ ] “Traders don’t read announcements.”
[ ] “SEO is not relevant for forex.”

These beliefs are the exact reason visibility gaps exist.

2. INDUSTRY REALITY CHECK